Privacy & Security

L’Oréal collects information that you provide to us, from your engagement with our brand sites and platforms, advertising, media, and from third parties who have your consent to share it.

Everything we do, and the data we collect, is in pursuit of bringing beauty experiences to your life.
We use data within the L’Oréal USA family of brands to communicate with you about our beauty products, services, answer questions and create better experiences. We use data for tailored advertising and communications.
We may combine information that we collect via one method (e.g., from a website, our digital advertising) with another method (e.g., an offline event). We do this to get a more complete view of your preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products.

We share information with the third parties (vendors, agencies and businesses) that help us run our sites, our business, and retail our products to further L'Oréal's beauty mission. We do not sell your data or permit re-use of personal information for independent use without your consent. We share information to the extent we need to prevent fraud, when required by law or authorities and in the event of a sale of our company.

You can unsubscribe from our sites at any time. You can also opt-out of interest based advertising as well as SMS messaging, push notifications.